Affiliate Marketing Services
We manage affiliate programs for enterprise clients to generate leads, sales or any other action / event. Our approach to growing the affiliate marketing channel includes niche publisher recruitment, engaging top publishers through exclusive content and offers, and optimizing commission structures to encourage content generation while yielding the highest ROI.
Niche publisher recruitment
We use affiliate network data and proprietary tools to identify affiliate publishers who are relevant to your business and onboard them to your program. Some of the best potential affiliate partners have never been part of an affiliate network, so onboarding them correctly is key to long term success.
Keeping publishers engaged is crucial to ensuring your brand stays above the fold on affiliate websites. We maintain publisher engagement by providing exclusive content, sweepstakes, promotions, or whatever else makes a them tick. We also leverage our relationships with individual publishers that we built over time to get your brand in the conversation.
Affiliate commission structures should be setup to drive the most incrementally out of your program for the least cost. We work with our enterprise clients to test different commission structures on an affiliate type and individual affiliate level. We also work closely with our affiliate partners to understand the tradeoff between on-site placements or editorials and commission payouts . Using commission testing and our affiliate relationships we custom tailor commission structures for each of our clients for each of their publishers to drive the best return.