Online Marketing Agency Partners

As your in-house online marketing agency, we not only recommend the best of breed partners, but also leverage our scale to get you the best pricing and service. Unlike other online marketing agencies, we don’t black box or white label our partners, and we pass on the savings to our clients. We are happy to partner with anyone you currently work with or plan on working with in the future. Below is a list of strategic partners we recommend working with.

 

PPC

Marin, Kenshoo & Doubleclick DS3 are leading enterprise tools in paid search (PPC) bid optimization. Some of these tools cover more channels than just SEM, however we are specifically recommending them for their Google Adwords and Bing Adcenter management and bidding capabilities. We also build custom databases and bidding algorithms for our clients that help us grow and manage their paid search campaigns alongside the capabilities of third party tools.

 

PLA

Marin, Kenshoo, Doubleclick DS3, Adlucent & Channel Advisor are leaders in Product Listing Ads management and bid optimization. We use these tools to manage both Google & Bing Shopping Campaigns, and leverage features for keyword management, product feed optimization, bidding, and budget allocation.

 

Affiliate

For most clients, we manage affiliate programs in Commission Junction, Rakuten (formerly Linkshare) and Shareasale. Some of our enterprise clients have a particular industry focus where more niche affiliate networks can yield great performance. Please contact us to discuss these opportunities in greater detail.

 

SEO

We leverage several tools for search engine optimization keyword research and competitive intelligence. Some of those include Moz, SEM Rush, Conductor & BrightEdge. However, we also have proprietary in-house reports and scripts that enable us to go one step further than the common tools on the market.

 

Retargeting

While the retargeting space is crowded with many tools, we work closely with select DSPs and retargeting vendors. Our enterprise partners include MediaMath, Chango, Criteo & Adroll which all allow us to run tightly controlled experiments that can prove out truly incremental ROI from your retargeting campaigns.

 

CRO

The right conversion rate optimization vendor really depends on your site architecture and risk tolerance to page load times and the “flicker effect”. For quick implementation, Optimizely & VWO are our favorites. They have drag and drop style UI's for customer experience optimization setup & testing. 

 

Social Media

Social Media management includes audience segmentation, bid management, and ad optimization. We use publisher tools, PMDs, and API to manage performance social campaigns across channels. Our social media marketing covers Facebook, Instagram, Pinterest, Twitter, LinkedIn, and more. Our tech team also builds custom scripts to create and control social campaigns effectively.

CSEs

There are many comparison shopping engines out there (Amazon, Shopping.com etc...), which makes it very difficult to manage them directly in their individual publisher portals. We always use a tool to consolidate shopping engine feed management and bid optimization, and recommend tools that allow us the flexibility to optimize on the individual SKU level. Our enterprise CSE partners include Channel Advisor, Mercent, & Adlucent.

 

Display

Using display ads for prospecting new customers is a great top of funnel approach. Depending on your scale, we can do this directly with major publishers like Google & Bing, or through third party tools. We partner with all the major enterprise level DSPs, and typically utilize MediaMath, Turn, AppNexus, DataXu & Chango for our larger clients.

 

Email

We offer email strategy solutions which include audience segmentation, customer workflow, behavioral email triggers, transactional series, and welcome series. We also integrate with major ESPs and SMB email solutions for customer list sync across channels. Some of them include ExactTarget, Responsys (Oracle), Silverpop (IBM), Experian CheetahMail, StrongView, Sailthru & Bronto to name a few. For our smaller clients, we also work with Constant Contact, Mailchimp, Salesforce Pardot and more.

 

Marketplaces

We manage marketplace sales on Amazon, Ebay, Walmart, Sears, Newegg, Rakuten (formerly Buy.com), and several others. We assist with integrations both directly through each marketplace provider, and through marketplace integrators. Channel Advisor and Commerce Hub are marketplace middleware solution partners, and assist with order flow and listing management. We also leverage several third party pricing tools such as Appeagle, Wiser & Teikametrics to maximize profit margins, increase revenue and win the “buy box.

 

Direct Mail

The direct mail space is extremely fragmented, and we can work with any direct mail vendor that accepts automated feeds. We recommend Lob.com, RR Donnelley and Cactus Mailing for our enterprise brands, however we are happy to work with your current or local printer as well.

 

Personalization

On-site personalization can dramatically increase conversion rates by delivering a unique experience to each customer based on their traffic source and browsing behavior. We can leverage your ecommerce platform or a third party tool to deliver this one to one customer experience. Some of the third party personalization tools we use include Evergage, Monetate & Fanplayr.