Digital Marketing Services
As a full service digital marketing agency, our enterprise clients rely on us to manage many different customer acquisition and retention channels. Below is a list of the digital marketing services we offer.
Facebook and Instagram are powerful customer engagement tools. We leverage social media for our clients to build & maintain their reputation and expand their audience reach.
Pinterest is a unique platform where people come to share ideas and learn new things, but it can also be a powerful tool for direct response marketing. We leverage proprietary targeting and cutting-edge bidding technology to ensure our clients get the best return while optimizing our creative to have the biggest impact for their potential customers.
Pay-per-click is one of the fastest ways to grow your business online. Let us do an audit of your Google Adwords and Bing Adcenter accounts to uncover potential opportunities for your business!
Product Listing Ads are a great way for retailers to showcase their products on Google & Bing search results. These listings include product titles, images & prices and have now replaced much of the real estate that previously belonged to traditional text ads.
Search Engine Optimization is the only way to harness traffic from Google, Bing & Yahoo without pay-per-click. We deploy search engine optimization techniques to get our clients’ pages ranked on the first page of organic search results.
We assist our clients with email marketing strategies to improve both acquisition and retention. This focuses in on lead acquisition, audience segmentation, marketing automation and churn prevention.
Online conversion rates are usually between 2% - 5%, which is miniscule compared to offline brick & mortar conversion rates. Conversion rate optimization can have a profound impact on your business, whether your site is driving leads or sales.
Retargeting is a great tool to drive previous site visitors back to your site. While this should be one of your highest ROI channels, it is often the place where most brands overspend!
Comparison Shopping Engines are very similar to PLAs, and are a great way to get product level exposure for retail clients. Some of the major CSEs include Amazon Product Ads, Nextag, & Shopping.com.
Display ads, also known as banner ads, are a great top of funnel marketing channel. This channel is often overlooked, but can be leveraged to increase brand awareness and drive more users to your lower funnel channels.
Text message marketing is great for clients that have massive phone databases. Since SMS marketing typically has a 90% open rate this channel performs similarly to email, but with 5-10x the engagement!
App installs are a great way to increase engagement with your brand and take over a coveted piece of real estate on your customers’ phone or tablet. This can be used for new customer acquisition and further monetizing existing customers.
Push notifications are a natural extension of your marketing mix as long as you have a mobile app. We can use push notifications to keep your brand top of mind and inform customers about upcoming promotions to drive sales.
Amazon & Ebay are the 300lb gorillas in the room, however there are other marketplace opportunities such as Walmart, Rakuten (Buy.com), Sears & Newegg to name a few. For retailers looking to expand their reach beyond their existing customer base, marketplaces can get you that added exposure.
Tag management systems provide marketing & business teams with the flexibility necessary to add, edit and remove tags in real time. Our clients no longer have to wait for a development push to their production sites or the next site build, and have one place to consolidate and manage all tags & pixels.
On-site personalization is now expected from customers, as everyone wants their online experience to be unique to their needs. We leverage personalization to give users that one-to-one experience, which also increases their likeliness to convert.
Attribution & Analytics
Marketing attribution and analytics are key to understanding the value of each marketing channel. We integrate custom solutions for our enterprise clients to solve the multi-channel attribution problem and apply appropriate credit to each touch point.
Direct mail is not always thought of as an innovative marketing channel, but it can be incredibly effective when paired with personalized content and automation. We partner with direct mail printers to deliver unique experiences to the right customer at the right time.